nice viral campaign for banking app launch

Found this nice viral campaign on blankanvas. done by her newest agency GOODSTUPH.  I think this campaign really captured the essence of viral marketing, which is to do something really really different and creative to catch people's eyes.  The street magic is undoubtedly amazing, especially the one with iPhone… can't help but think they probably created a custom app to do that… huh… 

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On the other hand, there's a new 7up viral video in China… as a comparison, this is something that I consider doesn't add to the brand value at all… although it did get 10million views >_<

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